October 03, 2017
Instagram is all set for a new advertising avenue, creating a new platform for brands and companies that use BigCommerce. This means that businesses that use BigCommerce can access to Instagram’s shoppable posts. The new feature comes as the latest step that Instagram rolled out after it began tests late last year.
Shopping functionality is similar the only difference is that, instead of tagging people, merchants can tag their products. Basically, when a merchant tags his product, the tag will also reveal additional details about the product. This also includes a link that will take the viewer to the merchant’s website.
Having a partnership with BigCommerce merchants will be able to tag products on Instagram posts. If you don't use Instagram, the app allows users to tag other people in a photo, and users can drag around the tags to make them point to the given person.
The Brand Game
Instagram currently boasts 800 million monthly active users. Late last year, it began the testing of shoppable tags. It is currently available to 20 U.S based retail brands that include Kate Spade, JackThreads, and Warby Parker.
Instead of taking a cut of the purchase amount, Instagram plans to monetize the feature by letting business accounts pay to display their shoppable photos in the feeds of users who don’t follow them already.