Vivanta Katra Partners with VUI Live to Elevate Digital Marketing Strategy

VUI Live to drive digital transformation for Vivanta Katra, enhancing brand visibility and consumer engagement.

In a strategic move to bolster its digital presence, Vivanta Katra, part of Indian Hotels Company (IHCL), has appointed VUI Live as its digital marketing agency. VUI Live, a renowned full-service digital marketing and consulting company, will spearhead the hotel’s marketing efforts, focusing on strengthening brand visibility and engaging consumers in a competitive market.

This collaboration is set to breathe new life into Vivanta Katra’s marketing strategy, with VUI Live overseeing integrated campaigns across platforms like Facebook, Instagram, YouTube, and Google. The agency’s innovative approach will align with the hotel’s long-term vision, ensuring that messaging resonates with both regional and national audiences. The focus is on tapping into a broader travel market, attracting pilgrims and tourists to Vaishno Devi.

Akash Manchanda, Co-Founder and Business Head at VUI Live, expressed enthusiasm for the partnership, stating, “We’re excited to be part of Vivanta Katra’s transformation. Our combination of technology, creativity, and strategy will create impactful campaigns that engage current audiences and attract new travellers.”

Since its inception in 2019, VUI Live has become a leading name in MarTech, known for its data-driven strategies and a client portfolio that includes top brands like Borges and Bhutani Infra. With Vivanta Katra now on board, the agency is poised to elevate the hotel’s digital marketing efforts, driving growth and deepening customer engagement across India.