Marketing Technology or MarTech is the general term that all digital tools, automation, and AI that..... optimize customer engagement and marketing strategies are covered under. Innovations ranging from customer relationship management (CRM) to data-based marketing to programmatic ads and AI-generated content fall within this area. Predictive analytics, hyper-personalized marketing automation, and machine learning models' applications on consumer behavior analysis are also points of interest. Firms use MarTech to better target their marketing efforts, measure effectiveness, and combine their campaigns across channels. AI-based chatbots, optimization for voice searches, and influencer marketing analytics are some areas that are redefining strategies in digital marketing.Read More
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