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Gamification
CIO Bulletin
17 January, 2025
With technology and mobile gaming in the rise and increased smartphone usage, the global gamification market is increasing exponentially at a CAGR of 18.5 percent to reach $73.66 billion by 2029.
Gamification market has been experiencing a tremendous boost in its growth. According to Global Data, the market is expected to grow from the previous year of $ 22.01 billion in 2024 to $ 27.11 billion by 2025 with a brilliant CAGR of 23.2%. This then extends to $ 73.66 billion by 2029 at the CAGR of 28.4%.
Gamification now finds increase usage in marketing, employee engagement, education, and loyalty marketing from customers. As the proliferation of smartphones continues to increase around the world, gamification becomes more and more accessible and offers users the ability to engage in aggressive and rewarding experience on almost any platform, at any time. Mobile gaming is making gamification, and thus 'playing,' part of daily living and all these things are fueled in places where penetration of smartphones ownership stands very high-as in the case of the UK.
Gamification is quickly becoming a benchmark technological trend going ahead that is bringing all these gains under one roof and transforming almost all industries.







