French Apparel Brand Kiabi Partners with Myntra to Enter Indian Fashion Market

By tapping into Myntra's extensive network and customer-centric approach, Kiabi aims to establish itself as a household name in India's fashion landscape.

In a significant move to expand its global presence, French apparel brand Kiabi has announced a strategic partnership with Myntra, a leading e-commerce platform in India. This collaboration marks Kiabi's entry into the Indian market and underscores its commitment to providing high-quality, affordable fashion to families worldwide.

Kiabi will establish its online brand store on the Myntra app, leveraging the platform's extensive reach and robust infrastructure to connect with Indian consumers. The company aims to strengthen its position in the Indian fashion market by offering a diverse range of apparel and accessories tailored to the preferences of Indian families.

Francois Haimez, international leader at Kiabi, expressed enthusiasm about entering the Indian market, stating, "True to our international development strategy, we are proud to introduce Kiabi to Indian families, providing them with fashion that combines quality, style, and sustainability."

With a presence in over 25 countries across Europe, the Middle East, Africa, South America, and now Asia, Kiabi brings a wealth of experience and expertise to its partnership with Myntra. By tapping into Myntra's extensive network and customer-centric approach, Kiabi aims to establish itself as a household name in India's fashion landscape.

Jayanti Ganguly, vice president of business at Myntra, highlighted the synergies between the two brands, stating, "Kiabi's entry into the Indian market aligns perfectly with our mission to be the go-to fashion destination for the entire family. With our vast base of premium shoppers and robust delivery network, we are confident about Kiabi's success in India."