NEXT is introducing its first store in Pune in the lifestyle and fashion segment and expects to rapidly expand all over the country.

UK-based brand NEXT has made an official foray into India by opening its first store in Pune at Pavilion Mall. The 7,100 sq. ft. store is a contribution to the ever-increasing household and fashion industry of the country, and the initiators plan to open more franchises in cities like Delhi, Mumbai, Bengaluru, and Hyderabad.

The expansion is in collaboration with Myntra Jabong IndiaPrivate Limited ("MJIPL"), the distributor and franchisee of Myntra Store by Designs Private Limited ("Myntra"). NEXT is planning to have over 50 stores or shop-in-stores over the next 5/6 years to establish a firm hold in the Indian retail landscape.

Venu Nair, Chief-Strategic Partnerships and Omni-Channel, Myntra, stressed the focusing of the brand on premium children's wear. "The partnership with NEXT is providing Indian consumers with world-renowned collections and that is particularly true of children's fashion, where the market lacks fulfillment," he said.

Other than standalone outlets, NEXT will also expand through multi-brand retail shops such as Shoppers Stop, further strengthening their accessibility.

With this launch, NEXT is set to redefine the Indian way of life and fashion with its large and emerging demand for premium and global apparel options.