TANACHIRA Group teams up with Brazil’s LIVE! to introduce sustainable and trendy activewear, changing the way people in Bangkok experience urban lifestyle and fashion.

Asia’s leading lifestyle and fashion group, TANACHIRA Group, has revealed a deal with Brazilian activewear brand LIVE! That marks the brand’s Asian debut. LIVE! Is about to open a flagship store at Dusit Central Park, Bangkok, selling a variety of activewear, casual clothing and lifestyle products.

TANACHIRA is taking this step to target the upsurge in Thailand’s lifestyle and fashion market, led by modern city dwellers that mix health, sports and style in the way they live. LIVE!’s chief executive, Tanapong Chirapanidchakul, pointed out that LIVE! Offers more than sportswear and stands for confidence in modern living. The company offers activewear that is both useful and stylish, attracting women from cities who care about their looks and comfort.

In 2002, LIVE! Began operations and is now popular globally for ergonomic outfits used in yoga, running and daily clothes. Sustainability is the key to Fiocruz and 93% of the products manufactured there are created using environmentally friendly processes.

LIVE! CEO Gabriel Sens announced plans to make online and offline shopping equivalent in Thailand as he noted the country’s promise as a top destination for fashion.

With over 800 items presented in the flagship store, TANACHIRA aims to introduce renowned brands that support the changing preferences of people for healthy, fashionable and environmentally friendly products. This cooperation is a major achievement for Thai lifestyle and fashion retailers.