Some experiences linger far beyond the moment they are enjoyed. They awaken memories, bring people together, and remind us that life's greatest pleasures are often found in the simplest moments. When passion, craftsmanship, and purpose come together, they create something far more meaningful than a product; they create experiences that become part of people's stories.
Vero Latte Gelato is a premium gelato brand born from this very passion. Founded by Mariana Galvão, a former lawyer who followed her heart after ten years in the legal profession, Vero Latte represents a beautiful shift from structured careers to the art of delight. Trained as an International Chef specializing in pastry and further honed at the renowned Carpegiani University in Bologna, Mariana poured her dedication into creating gelato that goes far beyond ordinary desserts.
At Vero Latte, every batch is handcrafted with the highest quality natural ingredients, carefully selected cocoa from the world’s finest regions, fresh seasonal fruits from local producers, and carefully balanced recipes that honor both classic Italian roots and creative Brazilian soul. The result is a range of exceptional flavors, from classic Pistachio, Vanilla, and Dulce de Leche to unique creations like Brigadeiro, Lemongrass, Caramelized Banana, and signature bonbons, each offering is designed to create memorable moments.
More than a gelato, Vero Latte offers an experience of warmth, indulgence, and attention to every detail. With a focus on authenticity, service, and pure enjoyment, the brand transforms ordinary occasions into beautiful, lasting memories. Whether on a stick, in a cup, or shared with loved ones, Vero Latte delivers the kind of sweetness that lingers long after the last spoonful, timeless, genuine, and deeply satisfying.
At CIO Bulletin, we had the distinct privilege of interviewing Mariana Galvão, Founder, CEO, and Chef Gelatier of Vero Latte Gelato. She shared profound insights into how her brand crafts memorable experiences that foster connection, turning everyday moments into lasting celebrations and transforming life’s simplest pleasures into beautiful, unforgettable memories.
Mariana Galvão, you transitioned from a successful career in law to founding Vero Latte Gelato. What inspired you to take that leap, and how has that journey shaped the brand you lead today?
Although I built a successful career in law, I always believed that our true vocation is where we can positively impact people’s lives. During my first pregnancy, I attended an international chef program, and that experience transformed my perspective on food. When my daughters were born, I became even more intentional about offering them real, honest ingredients without compromising the joy of dessert.
In 2018, I launched Vero Latte with just three flavors—Brigadeiro, Pistachio, and Strawberry—at my daughter’s birthday celebration. What began as a family dream soon became a brand dedicated to celebrating life through authentic gelato.
My legal background also became an advantage. It taught me strategic thinking, negotiation, discipline, and resilience—qualities that today help me lead Vero Latte with both creativity and sound business principles.
Today, every product we create reflects that same purpose: transforming simple moments into meaningful memories.
What inspired the name “Vero Latte Gelato” and the concept of transforming traditional Italian gelato into elegant desserts on a stick?
“Vero” means “true” in Italian.
The name represents our commitment to authenticity—from carefully selected ingredients to transparent production methods and genuine hospitality.
From the beginning, I wanted to preserve the excellence of authentic Italian gelato while making it more elegant, practical, and memorable.
Our gelato on a stick became much more than a frozen dessert. It became an experience that combines craftsmanship, design, convenience, and celebration. I have always loved welcoming friends into my home and creating beautiful tables where every detail made people feel special. Vero Latte simply translates that same philosophy into an edible experience.
Vero Latte is known for its premium, handcrafted gelatos using the finest global and local ingredients. Which signature flavor best captures the soul of your brand, and why?
If I had to choose one flavor, it would be our Brigadeiro.
It honors one of Brazil’s most beloved traditions while expressing the refinement of authentic Italian gelato through premium ingredients, balanced sweetness, and artisanal craftsmanship.
Another creation that beautifully reflects our philosophy is Lemongrass with Tangerine. Its unexpected combination surprises people with elegance, freshness, and originality. It represents our desire to create flavors that are not only delicious but also creative, innovative, and capable of awakening curiosity through sophisticated simplicity.
Together, these flavors express who we are: deeply respectful of tradition while constantly exploring new ways to delight the senses.
From Brigadeiro and Pistachio to innovative creations like Lemongrass or Caramelized Banana, how do you balance classic Italian traditions with bold, local influences in your menu?
We never innovate simply to be different.
Every flavor begins with respect for Italian gelato craftsmanship and evolves through local culture, personal memories, and meaningful stories.
Some flavors were even inspired by people who have been part of Vero Latte’s journey, making each creation emotionally connected to our history.
Brazil offers extraordinary ingredients, aromas, and traditions. Our role is to reinterpret them with Italian technique, precision, and elegance, allowing each flavor to tell its own story.
What sets Vero Latte apart from other gelato experiences in the market, particularly in how you combine artisanal quality with convenience and celebration?
Vero Latte was designed around the idea that premium experiences should be effortless.
Our gelato on a stick preserves the density and creaminess of authentic Italian gelato while offering the practicality required for celebrations, corporate events, and everyday moments. It also allows hosts to elegantly present a variety of desserts on a stick, beautifully arranged on serving trays, creating a sophisticated dessert experience that is especially appreciated by those who value the art of welcoming and entertaining guests.
We eliminated unnecessary aeration to achieve a richer texture, use slow maturation processes, and carefully select premium ingredients from around the world.
More importantly, we don’t simply sell gelato.
We create emotional experiences where every bite awakens memories, sparks conversations, and celebrates life.
Your event catering service with autonomous refrigerated carts has become a favorite for social and corporate occasions. How did this offering come about, and what makes it so special for clients?
From the beginning, I believed that serving exceptional gelato also meant respecting the ideal serving temperature.
That is why we developed our autonomous refrigerated carts.
The idea was simple: every guest deserves to enjoy gelato exactly as it was intended to be experienced.
Our carts maintain the perfect serving temperature for an average of up to eight hours, ensuring every gelato remains perfectly harmonized in texture, creaminess, and flavor throughout the event.
Temperature is not just a technical detail—it is an essential part of the sensory experience. When the gelato is served exactly as intended, aromas become more expressive, textures become silkier, and flavors unfold naturally, allowing the awakening of the senses to be as extraordinary as possible.
For our clients, this means elegance, operational simplicity, and the confidence that every guest will enjoy the highest standard of quality from the first gelato served to the very last.
Consumer tastes continue to evolve, with growing demand for unique flavors and conscious choices. How does Vero Latte stay ahead of these trends while preserving the authenticity of traditional Italian gelato?
We pay close attention to consumer behavior, but we never chase trends without purpose.
Wellness, transparency, and authenticity have always been part of our philosophy—not because they became fashionable, but because they reflect our values.
This vision inspired collections such as our plant-based line and Vero Balance, our no-added-sugar collection, proving that indulgence and conscious choices can coexist beautifully.
Innovation, for us, only matters when it genuinely improves people’s lives while respecting the essence of authentic Italian gelato.
What can we expect next from Vero Latte? Are there any exciting new flavors, formats, or experiences in the pipeline that your customers should be looking forward to?
The future of Vero Latte extends beyond new flavors.
We are developing experiences that connect gastronomy, design, hospitality, wellness, and storytelling.
We envision collaborations with iconic global brands, collectible editions, immersive events, and signature flavors inspired by art, architecture, fashion, and meaningful human stories.
Every new project will continue pursuing the same mission: transforming gelato into an unforgettable emotional experience.
If Vero Latte Gelato could be described in one flavor and one emotion, what would they be, and what legacy do you hope the brand leaves with every guest who experiences it?
It is difficult to choose just one flavor because each creation carries its own story and purpose.
But if I were to answer metaphorically, I would say Brigadeiro—not necessarily because of its taste, but because of what it represents. To me, Brigadeiro embodies the perfect blend of Brazilian tradition and Italian craftsmanship. It reflects our philosophy of combining a beloved Brazilian flavor with the authentic creaminess and artistry of Italian gelato. More than a flavor, it represents the harmony between heritage, quality, and the art of living well.
If Vero Latte could be described by one emotion, it would be joy.
I believe joy is one of life’s greatest sources of energy. It is a force that helps us live well through every circumstance, whether joyful or challenging. It allows us to celebrate ordinary moments, strengthen human connections, and find beauty even in life’s simplest experiences.
I hope our legacy is to remind people that food has the power to create meaningful memories, strengthen relationships, and inspire a more beautiful way of living.
In this way, I truly believe that the art of living well can resonate far beyond our borders. And when that happens, we help build a better world.
Mariana Galvão is the Founder, CEO, and Chef Gelatier of Vero Latte Gelato.
After a successful legal career, she chose to follow her passion for gastronomy, combining international culinary education with strategic business leadership to create one of Brazil's most distinctive premium gelato brands.
Driven by purpose, Mariana has built Vero Latte around authenticity, craftsmanship, wellness, and meaningful human experiences. Her vision extends beyond creating exceptional desserts—she aims to inspire a culture where food becomes an expression of hospitality, beauty, and emotional connection.
Today, Mariana Galvão continues to lead the company's innovation, product development, international partnerships, and brand expansion while remaining deeply committed to preserving the soul of authentic Italian gelato.
 consultants ltd.jpg)
