Sandeep Nair Appointed to Lead ConsulT Brand Consulting Services at Tilt Brand

Tilt Brand Solutions appoints Sandeep Nair as Head of Brand Consulting Services to strengthen its strategic consulting and client offerings.

Sandeep Nair has been appointed Executive Vice President & Head of ConsulT brand consulting services by Tilt Brand Solutions to oversee and expand ConsulT, the company's specialized brand consulting branch.

As Tilt's strategic front-end, ConsulT will provide advice on growth strategy, brand strategy, portfolio & architecture, and brand identity systems. The approach is intended for firms at various stages of transition, such as early-stage startups turning their founder instincts into powerful brands, growth-stage enterprises beyond their initial positioning, and well-established heritage brands looking for new growth and sharper relevance.

“As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.” – Joseph George, Chairman & CEO, Tilt Brand Solutions

ConsulT seeks to assist customers in making important decisions about their brands, including what the brand should stand for, who it should serve, where it has the right to succeed, and how it should play to succeed. These decisions will mold the brand system, assisting companies in defining their course, releasing value, and competing more successfully.

Sandeep has worked for P&G, Reckitt, Tata Consumer Products, Swiggy, and other companies in India, the UK, and APAC for more than 16 years. His background includes global restages, brand platforms, innovation, go-to-market planning, new product launches, and brand strategy. His most recent position was Co-Founder & Chief Strategy Officer at brand strategy firm David & Who, where he provided advice to a variety of customers, including publicly traded companies and venture-backed Internet startups.

CIO Bulletin observes this as a more organized move toward integrated branding solutions as opposed to independent creative execution is indicated by the hiring of a dedicated head for brand consultancy services.