Maitri Advertising Works is awarded as the Agency of the Year by IMA South in recognition of quality work in the marketing and advertisement business of South India.

Maitri Advertising Works was awarded the title of "artist of the year" on August 1. The fifth edition of the Indian Marketing Awards (IMA) South has taken place in Bengaluru. The recognition will honor the agency for their notable efforts in the marketing and advertisement market of South India.

Maitri secured 17 medals across various categories, including 5 gold, 8 silver, and 4 bronze, thereby establishing itself as a formidable creative force in the business. The awards are to acknowledge the best in terms of marketing and advertisement with innovative campaigns and powerful brand stories being recognized across the region.

The other significant winner was Lulu Group which won the award for the brand of the year. Some of the brands that also won the awards include Flipkart, Amazon Prime Video, ShareChat, Jio Star India - Star Vijay, Havas, Divo, and Hiveminds.

The categories honored with the Indian Marketing Awards include four grand areas and a single category of special recognition that are, in turn, subdivided into narrow sectors such as brand building, communication, special marketing, and startup initiatives.

The jury, with Sridhar Balakrishnan, Group CEO of Duroflex Group, as the chairperson, had some of the best professionals representing the marketing and advertisement ecosystem of the region, an aspect that denoted the richness of talents. The event marked the emergence of a vibrant marketing environment that is unique to South India.