Audacity is purchased by Arketi Group to grow the list of public relations services, and Arketi Inside is developed to provide experience in integrated workplace and marketplace communications.

Arketi Group a top B2B digital marketing and communication firm has acquired Audacity, an internal communication consultancy based in Atlanta. This strategic repositioning improves the PR services of Arketi by introducing one more branch which is the workplace communications division – Arketi Inside.

Taking the lead at Arketi Inside will be Jason Anthoine founder of Audacity and a 36-year veteran of internal communications. He has expertise in leadership visibility, culture alignment, HR communications and employee engagement.

Anthoine added that too many companies experience misaligned operations and unsuccessful employee experiences. Arketi Inside is a strategic public relations firm with practical solutions to the real world.

This deal is part of the 2024 alliance by Arketi with Go Capital and Station Partners to develop an outstanding B2B communications platform. According to Arketi CEO Mike Neumeier, clients are demanding more connected plans of PR that deal with both marketplace and workplace communications.

The company now has a continuous message both internally and externally and the firm can provide many clients with sensational consistency and efficiency in brands, as well as storytelling capabilities, all thanks to Arketi Inside. Arketi is working to expand its range of public relations and marketing services in order to offer comprehensive solutions for technology-based business communications.