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Is This New ICC Startup Investment Set To Transform Cricket Gaming Forever?


Gaming And VFX

ICC Startup Investment Deal Set to Close

The governing body prepares a historic entry into gaming by backing a rising game-tech studio.

The governing body of world cricket is preparing to make its most significant digital move yet by venturing directly into the technology sector. The International Cricket Council (ICC) is currently in advanced negotiations to finalize an official ICC startup investment targeting Bengaluru-based game-tech firm LightFury Games.

According to tracking desks at CIO Bulletin, this proposed capital infusion represents the first time the global sports council will take a direct equity stake in an early-stage private enterprise. The strategic alliance is expected to completely reshape how hundreds of millions of cricket enthusiasts interact with the sport through their personal devices.

A Clean Sweep of Global Gaming Rights

If the final contracts are successfully signed, LightFury Games is poised to achieve an industry first by securing a highly coveted triple-licensing deal:

  • Multi-Platform Access: The startup will hold official global gaming rights spanning across mobile, PC, and consoles.

  • True AAA Quality: The aim of the developer is to create an expensive "AAA" game known as eCricket.

  • Unmatched Realism: Utilizing Unreal Engine 5, the game aims to deliver lifelike graphics and strategic gameplay systems.

"I've seen a lot of cricket games over the years, and there's always been something missing. When LightFury showed me what they were working on, I felt they were trying to close that gap". - MS Dhoni, Cricketer.

Powerful Athletes Already Backing the Project

The upcoming title has already generated immense hype in the gaming market by bringing top sporting personalities directly onto its cap table. Indian cricket stars like MS Dhoni, Jasprit Bumrah, and Hardik Pandya have already made their way into the company's pre-Series.

Reshaping India as a Premier Development Hub

This massive integration represents a massive vote of confidence for India's domestic software developers. Traditionally, the global sports gaming landscape has been dominated by Western studios focusing on football and basketball. By backing a young studio in Bengaluru, the sport's central authority is helping establish a premier hub for premium sports game development right in the heart of its most passionate fanbase. The long-term goal is to build a highly competitive e-sports framework that can easily match the global footprint of massive football simulation franchises.

Frequently Asked Questions

Everything you need to know about this news

It represents the first time the International Cricket Council (ICC) will directly invest capital into a startup, moving beyond traditional licensing to active brand ownership.

 

The ICC is in advanced negotiations to back LightFury Games, a premium game-tech studio established in Bengaluru, India.

 

The proposed deal is expected to grant LightFury Games official licenses to launch the game across mobile, PC, and consoles globally.

 

Legendary players such as MS Dhoni, Jasprit Bumrah, Hardik Pandya, and several other top Indian athletes have joined as strategic investors.

 

The mobile version of the AAA title eCricket is targeted for a late 2026 launch and is being developed using Unreal Engine 5.

 

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