Ataccama Appoints New CMO to Drive Growth

Ataccama appoints Andrea Eaton as CMO to deepen the global go-to-market strategy and principles and grow its data trust platform.

Andrea Eaton has joined Ataccama as the new CMO, which is a major leadership change as the global enterprises increase efforts to implement AI and enhance the quality of data. The firm indicated that the CMO will be instrumental in expanding its market presence and making people embrace its agentic data trust platform.

Eaton is employed by Ataccama when financial services and insurance organizations require more powerful data governance, trust, and automation to address emerging regulatory changes or AI needs. She will be in charge as CMO of global go-to-market strategy to further define the position of the brand within one of the most rapidly expanding sectors of enterprise software.

Speaking of the problem of enterprises, Eaton mentioned that most AI projects fail because there is bad data quality up to 80%. She mentioned that a unified data trust layer, composed of data quality, data lineage, data observability, and catalog, would help Ataccama rollerblade faster with less anxiety as an organization.

Eaton represents over 20 years of his leadership history at high-growth AI, fintech, and SaaS companies. Her past experience consists of Senior Vice President of Marketing at the OutSystems company and CMO roles at DadeSystems and other enterprise technology companies.

Ataccama CEO Mike McKee stated that the strategic breadth and operational discipline of the CMO will aid in directing customers in their process of modernizing data estates and making AI responsible. Bain Capital executives echoed optimistic messages regarding the appointment, terming it a defining decision as businesses look for data trust as one of the fundamental requirements of AI transformation.

The appointment of Eaton is an indication of Ataccama deciding to consolidate its role in the world as organizations proceed to the next phase of AI-based innovation using the data.