Radico Khaitan Names Kunal Madan as Chief Marketing Officer to Lead Premium Brand Push

Strategic marketing elevation signals bold new chapter in global brand ambition and premium growth for Radico Khaitan

India’s leading homegrown alcobev company, Radico Khaitan, has appointed Kunal Madan as its new Chief Marketing Officer (CMO), marking a significant leadership move as the company accelerates its premium brand journey.

Madan has been with Radico Khaitan for over a decade and brings more than 20 years of global sales and marketing experience. Over the years, he has played a key role in building and expanding the company’s premium and luxury portfolio, while also strengthening its international and global travel retail presence. His deep understanding of the brands and markets makes this transition both strategic and natural.

In his new role, Madan will lead the overall marketing function, including brand strategy, portfolio management, and consumer engagement across domestic and global markets. He will also focus on strengthening brand architecture and driving long-term brand equity.

Commenting on the leadership elevation, Managing Director Abhishek Khaitan said, “At Radico Khaitan, our growth has always been powered by people. We deeply believe that true leadership is not imported, it is cultivated.”

With Madan now steering the marketing engine, Radico Khaitan is clearly signaling its intent to build stronger, more premium brands that connect deeply with consumers, both in India and around the world.