Shippo Appoints Brad Ramsey as CMO

Shippo enhances their leadership and brings a new CMO to grow the platforms and expand their market.

Shippo has brought on board a new CMO, Brad Ramsey, which has bolstered the company's executive leadership as it seeks to grow beyond its traditional loop of small business customers. According to the shipping software provider, the decision is in line with its plan to accelerate the platform-led growth as well as expand the market.

As the CMO, Ramsey boasts of extensive experience in technology marketing at both high-growth and enterprising organizations. He is reporting to CEO Laura Behrens Wu and will manage the global marketing and sales organization of Shippo, paying much attention to go-to-market execution.

As CMO, Ramsey will be tasked with the responsibility of supporting demand within the small and midsize business units, midmarket clientele, platform partners, and developer ecosystems. The areas he is required to work on are the need to build brand position, customer acquisition, and long-term revenue growth with any integrated marketing and sales efforts done.

Shippo explained that the introduction of an experienced CMO indicates its vision of passing beyond a small business-friendly solution to a universal shipping tool for a wide client base. The leadership of Ramsey is likely to be indispensable in terms of integrating the approach to marketing and product innovation as well as growth led by partners.

The company has continued to invest in its leadership and infrastructure to help it in the next level of growth in the competitive shipping and logistics technology market.