The CMO of Sujata Appliances Akshaya Vasishth takes charge of marketing operations as well as brand expansion and digital transformation in the premium appliance category.

Sujata Appliances announced Akshaya Vasishth to serve as the new Chief Marketing Officer (CMO) responsible for steering the Appliances Division. The new CMO leads marketing activities at Sujata for its mixer-grinder franchise alongside premium small domestic appliances consisting of hand blenders and breakfast appliances and irons.

Akshaya Vasishth accumulates 18 years of international FMCG experience through his previous leadership work at Sun Pharma followed by AbbVie APAC and Himalaya Wellness and Hamdard Foods and Mahindra & Mahindra. Through his work he founded GCC+ and obtained his degree from IIM Lucknow.

Management at Sujata showed full confidence in Akshaya's strategic vision particularly because the company faces a critical phase when entering new categories together with premium segments.

According to the new CMO the Sujata brand holds extraordinary worth combined with trust levels that are substantial. The future success of the brand depends on my leadership which will combine innovative approaches with digital strategies to create a modern corporate image.

The company Sujata Appliances established operations in 1979 and has since earned a solid position in Indian home kitchens. The brand under CMO Akshaya plans to improve customer satisfaction while building national market assets and establish itself at the forefront of design excellence and product innovation. The leadership appointment demonstrates Sujata's dedication to maintain continuous expansion and consumer-oriented evolution.