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Marketing Technology
CIO Bulletin
09 April, 2025
Through Google Cloud Marketplace Infinite Reality makes its immersive MarTech solutions available to industries which allow brands to access AI-powered 3D components and virtual commercial tools.
Infinite Reality (iR) recently announced its MarTech innovation through software and services on Google Cloud Marketplace. The new expansion serves as a purpose to allow brands the ability to harness spatial computing and AI capabilities along with immersive digital experiences for transforming customer interaction.
The MarTech Company Infinite Reality (iR) develops enterprise-level solutions through its platform iR Enterprise which includes virtual showrooms and 3D product digitization and digital twins and AI-driven customer assistants. Through iR the firm has worked with Crate & Barrel and J.Crew and e.l.f. Cosmetics developing more than 500 immersive digital engagements.
CEO John Acunto of Infinite Reality expressed that Google Cloud Marketplace launch allows the company to move towards its mission of mainstreaming immersive MarTech solutions for worldwide businesses.
The iR Studio platform provides brands with no-code design abilities needed to create 3D websites that integrate with Shopify for eCommerce while supporting multiplayer functionalities.
The combination of MarTech importance in contemporary customer engagement and Google Cloud hosting enables secure and fast implementation of immersive solutions for businesses. Dai Vu from Google Cloud confirmed that this transition would assist organizations during their digital transformation efforts.
The ongoing development of MarTech technology positions Infinite Reality as a leading company that transforms brand-audience connections in digital marketing.