Home Industry Retail OVS India Expansion Aims to Tu...
CIO Bulletin
,
26 October, 2026
Author:
Gayathri Sr
Italian retailer opens flagship Mumbai store and maps aggressive growth across metros while promising authentic style at accessible prices
Italian fashion major OVS is placing a strong bet on the Indian market through its latest OVS India expansion drive. The company, which returned to India in 2025, has just opened its largest store yet in Mumbai. This third outlet signals clear intent to grow fast and make the country one of its most important markets outside Italy.
Sundeep Chugh, Managing Director of OVS India, shared the vision recently. “India is a market that is poised for strong growth from a long term perspective. Our intent is to make India among the top international markets for the company in the span of the next 5-7 years. We aim to offer Italian fashion, which has a unique proposition, in its original avatar at a democratic pricing,” he said.
OVS already runs more than 2,600 stores worldwide, offering clothing for women, men and children. In India the focus is on larger format stores that deliver a full flagship experience. The plan is clear and phased. The brand currently has three stores. It aims to open four more by the end of 2027 and reach 11 stores by the close of 2028. Key cities include Delhi-NCR, Mumbai, Bengaluru, Chennai and Hyderabad, with some tier-2 locations also under consideration.
After the first phase, OVS will study customer response carefully. The longer-term ambition is to grow to 25-40 stores over the next five to seven years. An official online store is also expected to go live next year. India already supplies about 15 percent of the group’s global production, giving the brand a solid local base.
This measured yet confident OVS India expansion story was covered in detail by CIO Bulletin as part of its ongoing reporting on international brands scaling in the country. Shoppers looking for genuine Italian style at fair prices may soon find more options closer to home.
News Source: https://www.thehindubusinessline.com/
Everything you need to know about this news
The company wants to learn what Indian customers truly like before scaling fast. Getting product mix, pricing and store experience right first reduces risk and builds a stronger foundation.
OVS positions itself as authentic Italian fashion available at democratic prices for the whole family, not a copy of existing fast-fashion players.
The brand expects its own e-commerce website to launch sometime next year, giving customers nationwide access.
Delhi-NCR, Mumbai, Bengaluru, Chennai and Hyderabad are priority markets, along with selected tier-2 cities in the initial phase.
Management believes the long-term growth potential is strong enough to make that ambition realistic within five to seven years if the early stores perform well.
 consultants ltd.jpg)
Comments