NEXad Launches SocialSync for Instant CTV Creatives

NEXad is introducing SocialSync, which allows users to turn social media content into interactive CTV creatives in real time.

NEXad by Huella Services has launched the first AdTech innovation: SocialSync, an offering that transforms every social media post by any brand into a full-screen interactive CTV creative in under two hours. SocialSync allows brands to reuse the content that is already uploaded on YouTube, Instagram, Facebook, LinkedIn, X, or Snapchat without reconsidering and re-editing or starting another production process.

SocialSync is aimed at meeting the increased needs of faster execution of campaigns by addressing such problems as the time-to-market, cross-platform amplifications, festive and moment activations, and the process of converting organic data into high-impact CTVs. NEXad has also set a new precedent for UV in AdTech by being physically ahead of other Indian CTV providers at its launch.

According to co-founder Karan Khanna, SocialSync closes the gap between social-first content and CTV scale by allowing a brand to deploy storytelling in real-time on the biggest screen in the house. The platform enables advertisers to continue moving even without having to stand still while waiting to produce dedicated TV assets.

NEXad, being the first AdTech solution to offer interactive CTV experience in India, is a solution that combines large-screen immersion with digital precision in targeting. Being able to integrate with top DSPs and SSPs, it can allow running data-driven campaigns, which can reach high engagement and wealthy audiences.

By enhancing its position as a strong player in AdTech, SocialSync helps NEXad reimagine how companies can reuse their content and reach high-quality CTV users through faster and smarter creative transformations.