Gravity Bath Acquires Italian Luxury Brand

Gravity Bath Pvt. Ltd. has announced the acquisition of DILUSSO, which is a giant step forward to build a globally competitive, design-driven luxury bathware portfolio that is based on architecture and interior design excellence.

Founded in Italy, DILUSSO is well known by European architects and interior designers for its sculptural minimalism, artisanal metalcrafts and precision engineering. Its products are often specified in boutique hotels, luxury villas and luxury hospitality projects, where both aesthetic integrity and performance are required in architecture and interior design.

Gravity Bath said the acquisition is an alignment of Italian design heritage with its strengths in advanced R&D, smart technology, and the ability to scale up manufacturing. Founder and Director Anoop Garg said the move is both strategic and creative and it strengthens the company's vision of creating a world-class luxury bathware brand from India, with a global appeal that is well-resounded in the architecture and interior design communities worldwide.

The integration is supporting Gravity Bath's long-term growth vision, including in terms of expansion into luxury and ultra-luxury segments. DILUSSO, with its European aesthetics and Indian engineering innovation, intends to provide future-ready solutions for the applications of modern architecture and interior design.

The acquisition also positions Gravity Bath to take advantage of India's evolving luxury real estate and hospitality markets, while using DILUSSO as a spearhead for expansion internationally through global retail and distribution partnerships.