DS Group and WPP Media introduce DCODE, India's first digital marketing playbook that identifies strategies that marketers, agencies, and students can use.

Dharampal Satyapal Group (DS Group), in collaboration with WPP Media, has launched DCODE, the Guide to Digital Marketing, an India-specific 200-page guide to digital practices. The open-access source combines theory and practice by providing academic frameworks and practical templates in paid media, social media, influencer marketing, SEO and online reputation management. The goal of DCODE is to arm the marketer, agency and even a student with de-cluttered tactics to manage the emerging digital environment.

During the launch event, DS Group Vice Chairman Rajiv Kumar emphasized that digital strategies are essential for effectively reaching consumers. He added that DCODE would be an enduring asset to the marketing world in India. Rasanth Kumar, CEO of WPP Media South Asia, remarked that the initiative is a revolutionary approach to addressing digital challenges, setting new standards and equipping professionals to perform at their highest level.

This book on the digital marketing playbook is meant to be read by corporate and agency teams, academics, and CXOs, whose aim is to enhance their campaigns. Its launch coincides with the advertising market outlook in India, which projects 1.64 lakh crore in 2025 with digital marketing taking a 60% share that will grow at 11.5%.

DCODE is to be regularly updated so as to overcome issues such as fragmentation and inefficiencies in the digital world, which can be overcome by further enhancing the growing marketing ecosystem in India.

DS Group and WPP Media also introduce DCODE, which is the first playbook on digital marketing strategies open to all marketers and agencies within India.