Apple plans to purchase an AI startup to improve its Vision Pro

A media story claims that Apple Inc. has been thinking about acquiring German AI company Brighter AI, which specializes in facial anonymization and license plate data.

According to a media report, Apple Inc. has been considering the acquisition of Brighter AI, a German AI firm that specializes in license plate data and facial anonymization.

The tech giant also hopes to use this acquisition to enhance the privacy features of its mixed reality (MR) headset, the Vision Pro, according to a 9to5Mac article. According to reports, Apple has thought about utilizing Brighter AI's technology to reduce the possibility that Vision Pro will identify personal information in images and videos posted online.

Generally, there are no issues while utilizing an iPhone to record video. However, given that it can record video more covertly than smartphones, the Apple Vision Pro might cause some anxiety. In the future, devices that conceal the ability to take photos and videos may benefit from this technology. According to the allegation, there is a faint visual hint that shows on the front panel when using Vision Pro to capture material.

With the use of advanced AI technology from Brighter AI, a firm of specific interest can be acquired while maintaining complete data transparency. As to the report, Brighter AI maintains the unrecognizability of its subjects while preserving their natural appearance.

Apple introduced Vision Pro in the US, starting at $3,500 USD, with over 600 games and apps exclusively for the headset.