Vegangster and Smartico join forces to combine AI-driven gamification and CRM systems to increase player engagement, retention, and lifetime value in iGaming.

Vegangster, a platform provider, has partnered with Smartico to introduce iGaming operators to AI-based gamification and CRM. The partnership brings new technology, such as missions, leaderboards, loyalty funnels, and mini-games, which help engage the player and achieve maximum lifetime value.

The built-in system allows operators to roll out hyper-personalized campaigns in real time through the use of AI-driven automation and segmentation. It is easy to have casino and sportsbook brands more willing and able to create stronger loyalty and provide quantifiable retention benefits.

Michael Oziransky, the Chief Product Officer of Vegangster, opined that the collaboration gives customers an edge with innovative solutions. He said, "By integrating CRM automation with gamification, we were assisting operators to establish new player engagement and player expansion benchmarks."

The technology at Smartico includes predictive analytics, personalized messages and gamification that provide operators with more control of the player experience. This smooth unification means campaigns can be scaled without any doubt and players are maintained.

Yuval Mechoullam, Co-Founder of Smartico, underlined the fact that the innovative approach of Vegangster is what makes it an ideal partner. He said, "Together we are delivering solutions that turn engagement into sustainable business growth."

Vegangster and Smartico are set to transform player retention tools in the international iGaming industry, taking advantage of AI and gamification to provide an operator with a competitive advantage in a rapidly developing industry.