Home Industry Lifestyle and fashion Ferragamo Revives Jazz Age Spi...
Lifestyle And Fashion
CIO Bulletin
29 September, 2025
Creative director Maximilian Davis reimagines 1920s glamour and rebellion for a modern audience.
Ferragamo turned heads at Milan Fashion Week with its Spring/Summer 2026 collection, where creative director Maximilian Davis drew bold inspiration from the Roaring Twenties. His designs pay homage to an era of glamour and defiance, reinterpreted for today’s fashion landscape.
The collection takes cues from a 1925 portrait of silent film actress Lola Todd draped in leopard print. From that single archival spark, Davis wove together animal motifs, silk satin devoré, fluid tailoring, and rich embellishments. Each look channels both the elegance and rebellious energy of the Jazz Age.
“This was a moment when women were carving out a new kind of femininity—it was about freedom and self-expression,” Davis explained. “People were rebelling against societal norms, and that rebellion showed up in the way they dressed.”
On the runway, that spirit came alive through drop-waist slips detailed with lace, reimagined zoot suits, and what Davis called “speakeasy suiting.” The pieces evoke the clandestine clubs of the 1920s, where individuality thrived behind closed doors.
The collection balances nostalgia with innovation, transforming vintage silhouettes into modern statements. By fusing historical references with contemporary cuts and textures, Ferragamo offers a wardrobe that celebrates both heritage and reinvention.
With this lineup, Davis cements his reputation as a designer who understands not only fabric and form, but also the deeper cultural stories woven into fashion. His 2026 collection invites audiences to relive the Jazz Age, this time with a modern edge.