Success in retail hinges on navigating a dynamic landscape of consumer demands and operational challenges. One company stands out as a trusted guide, transforming obstacles into opportunities with precision and expertise. Green Retail Consulting, established by industry leader Yana Averbukh, delivers strategic solutions that empower businesses to thrive in competitive markets.

Green Retail Consulting is a premier partner for retail and e-commerce enterprises, driving growth, optimizing operations, and enhancing customer engagement. With extensive experience across sectors such as fashion, beauty, real estate, and health and fitness, the company crafts tailored strategies to address each client’s distinct goals. Led by Yana Averbukh’s deep industry knowledge, Green Retail Consulting has successfully completed over 100 projects, achieving impressive outcomes like a 28% improvement in inventory optimization and up to fivefold sales increases for clients including Old Navy and Eileen Fisher. By combining data-driven insights with a collaborative approach, the company enables brands to overcome complexities, seize market opportunities, and achieve lasting success with confidence and clarity.

Crafting Digital Dominance through Strategic Marketing

Today, visibility is the currency of success. Green Retail Consulting excels in crafting targeted digital marketing strategies that amplify brand presence and drive conversions. Their Meta Ads expertise transforms social media platforms into powerful engagement tools, connecting brands with their ideal audiences through compelling, data-driven campaigns. Meanwhile, their Google Ads strategies are designed to maximize return on investment, ensuring every dollar spent delivers high-quality leads. For brands looking to capture younger, trend-savvy consumers, Green Retail Consulting’s TikTok Ads services leverage creative storytelling to spark awareness and drive sales. In the e-commerce arena, their Amazon Ads strategies position products for maximum visibility, helping brands dominate one of the world’s largest marketplaces.

Each campaign is meticulously tailored to the client’s unique goals, blending creativity with analytics to deliver measurable impact. By understanding the nuances of each platform, Green Retail Consulting ensures that brands not only reach their audiences but resonate with them, fostering loyalty and driving long-term growth.

Mastering Merchandising for Market Leadership

Merchandising is the art of aligning products with customer desires, and Green Retail Consulting has mastered this craft. Their Assortment Planning Optimization ensures that the right products reach the right customers at the right time, maximizing sales and minimizing waste. For businesses navigating seasonal fluctuations, their Seasonal Buying strategies align inventory with consumer demand, ensuring shelves are stocked with what customers want, when they want it. Pricing and Markdown Strategies further enhance profitability, striking a balance between competitive pricing and revenue optimization.

Inventory Management and Allocation services streamline operations, ensuring products are strategically distributed to meet demand efficiently. By leveraging data and predictive analytics, Green Retail Consulting helps clients avoid overstocking or stockouts, creating a seamless customer experience that drives repeat business. This holistic approach to merchandising empowers brands to stay agile and responsive in a fast-paced market.

Revolutionizing Supply Chains for Efficiency and Scale

A well-optimized supply chain is the backbone of any successful retail operation, and Green Retail Consulting delivers transformative solutions in this critical area. Their Supply Chain Consulting services focus on streamlining logistics, reducing costs, and enhancing scalability, enabling businesses to operate with precision and agility. For companies undergoing digital transformation, their Digital Business Transformation services integrate cutting-edge technology to modernize operations and drive growth.

Choosing the right logistics partner is crucial, and Green Retail Consulting’s 3PL Evaluation and Selection services ensure businesses find the perfect fit for their distribution needs. Meanwhile, their Retail Operations Consulting enhances every facet of a business, from store performance to operational efficiency, delivering measurable improvements in profitability. These solutions empower clients to build resilient, future-ready supply chains that adapt to market demands.

Championing Sustainability for a Better Future

In an era where sustainability is a priority for consumers and businesses alike, Green Retail Consulting leads the charge with eco-conscious strategies. Their Sustainable Inventory Forecasting minimizes waste by aligning stock levels with demand, ensuring businesses operate efficiently while meeting eco-conscious consumer expectations. Eco-Friendly Product Merchandising showcases sustainable assortments, helping brands build loyalty among environmentally aware customers.

Their Sustainable Supply Chain Optimization integrates green practices into logistics, reducing environmental impact while maintaining cost-effectiveness. For e-commerce businesses, Sustainable E-commerce Optimization combines growth-focused strategies with eco-friendly practices, creating online experiences that resonate with today’s conscious consumers. By embedding sustainability into every solution, Green Retail Consulting helps clients build brands that are not only profitable but also purpose-driven.

A Vision for Lasting Success

Green Retail Consulting is more than a consultancy—it’s a catalyst for transformation. By blending expertise, innovation, and a client-centric approach, the company empowers retail and e-commerce businesses to thrive in an ever-evolving industry. Their comprehensive services, from digital marketing to sustainable supply chain solutions, position clients for success today and tomorrow.

Yana Averbukh | CEO

Yana Averbukh is a strategic retail leader with expertise in retail technology and analytics. She brings tremendous experience in retail and wholesale planning, merchandising and digital marketing for luxury and mass market retailers.

As a member of executive teams at prestigious fashion houses, she has been the expert of retail experience innovation by bringing cutting edge processes and technology to global brands.

Since 2016, Yana has served as Retail Consultant where she advises senior executives on strategy, innovation and data visualization. Previous positions Yana has held include Vice President of Retail at Elie Tahari and Assouline Publishing. Prior to that she was Director of Retail Planning at Chanel, USA.

Yana holds a B.A. in Psychology from NYU and M.B.A. from Baruch College.

“Green Retail Consulting specializes in driving growth and innovation for retail and e-commerce businesses through expert strategies in digital marketing, merchandising, supply chain management, and inventory optimization.”