Amid the relentless pursuit of innovation, where security, authenticity, and data integrity shape the foundation of industries, one company is rewriting the rules of nanotechnology. Iridia, a trailblazer in molecular science, robotics, blockchain, and artificial intelligence, is pioneering a breakthrough with its Molecular Avatar Technology. By fusing synthetic DNA molecules with nanotechnology, Iridia is transforming the way businesses verify authenticity, track supply chains, and enrich customer interactions.

Iridia: Where Science Meets Innovation

Based in Southern California, Iridia stands at the cutting edge of nanotechnology, integrating molecular science with next-generation technology. Led by a team with decades of expertise in cryptography, cybersecurity, and artificial intelligence, the company is not just developing new tools—it’s redefining the landscape of secure, verifiable, and intelligent business operations.

At the heart of its innovation lies Molecular Avatar Technology, an ingenious blend of synthetic DNA and nanotechnology that embeds information at the molecular level. This allows physical products to carry their own immutable identity, reshaping how industries handle security, traceability, and data integration. By eliminating the reliance on traditional digital storage, Iridia is creating an ecosystem where authenticity is seamlessly built into the very fabric of materials.

Redefining the Power of Molecular Uniqueness

Counterfeiting and fraud are persistent threats in today’s global economy, but Iridia’s technology offers an entirely new level of protection. Molecular Avatar Technology generates a unique molecular signature for each product, serving as an incorruptible certificate of authenticity. Whether applied to luxury goods, fine art, or high-value assets, this innovation ensures that businesses and consumers alike can trust the integrity of their investments.

By integrating Molecular Avatar Technology, brands gain the ability to offer verifiable proof of authenticity, fostering trust and exclusivity while strengthening brand value in an era where transparency is paramount.

Transforming Supply Chain Transparency with Uncompromising Traceability

Modern supply chains span continents and industries, making them vulnerable to inefficiencies, counterfeiting, and security breaches. Iridia’s Molecular Avatar Technology introduces a new level of traceability, enabling businesses to monitor products from origin to final destination with unparalleled accuracy.

Through a tamper-proof molecular tagging system, companies can establish an immutable record of each product’s journey—tracking where it has been, who has handled it, and whether it has reached its intended recipient. This not only enhances operational efficiency but also fortifies regulatory compliance, mitigates fraud, and upholds ethical business practices.

By embedding unalterable records directly into materials, businesses gain full control over their supply chains, minimizing risks, ensuring accountability, and strengthening collaboration among partners. The result is a more transparent, efficient, and secure global trade network.

Turning Physical Products into Intelligent Data Carriers

Imagine a world where every physical product tells its own story—without relying on external databases or cloud storage. Iridia has turned this vision into reality, allowing businesses to embed data directly into product materials. Whether storing instructions, media files, or usage records, Molecular Avatar Technology transforms products into self-contained data repositories.

Industries dependent on documentation, such as pharmaceuticals, aerospace, and luxury manufacturing, benefit from this breakthrough by reducing reliance on digital infrastructures, mitigating cybersecurity risks, and streamlining user engagement. With instant access to essential information, products become more valuable and user-friendly than ever before.

Elevating Consumer Engagement with Premium, Personalized Experiences

Iridia’s technology extends beyond security and traceability—it is revolutionizing consumer engagement. By embedding personalized information, Web3-enabled utilities, and exclusive benefits into products, brands can forge deeper connections with their customers.

Imagine purchasing a luxury watch that holds a hidden message from its creator or grants access to exclusive digital experiences. This level of customization transforms ownership into an interactive journey, enhancing brand loyalty and customer satisfaction.

For artists and collectors, this technology offers an innovative way to protect and authenticate masterpieces. By seamlessly integrating molecular identity into paintings or sculptures, Iridia ensures that provenance and authenticity remain intact for generations. This invisible yet immutable security layer brings a new level of protection against forgery and counterfeiting.

Revolutionizing Logistics: The Next Frontier in Cargo Security

In the high-stakes world of global logistics, cargo security and transparency are critical. Iridia’s technology empowers businesses to take full control of their shipments with real-time, tamper-evident molecular tagging systems that withstand the rigors of transportation.

By embedding a unique molecular identity into shipments, companies can verify cargo movement, prevent unauthorized access, and maintain a secure chain of custody. This enhances regulatory compliance, mitigates fraud, and provides unmatched accountability in logistics operations. With Molecular Avatar Technology, businesses gain a powerful tool to safeguard goods from tampering, loss, and mismanagement.

A New Era of Security, Trust, and Innovation

Iridia is not just a technology company—it is a driving force shaping the future of nanotechnology and molecular authentication. As data security, authenticity, and traceability become critical pillars of business success, Iridia’s Molecular Avatar Technology delivers solutions that are both groundbreaking and essential.

By seamlessly integrating nanotechnology with synthetic DNA, Iridia unlocks new possibilities across industries—from luxury goods and fine art to logistics and supply chain management. As businesses strive for greater transparency, efficiency, and customer trust, Iridia stands as a catalyst for evolution, offering solutions that are as visionary as they are practical.

Murali K. Prahalad, Ph.D. | President & CEO

Dr. Prahalad brings over eighteen years of executive and entrepreneurial experience in the life sciences industry. Prior to joining Iridia, he served as President and CEO of Epic Sciences, Inc. (EPIC), a venture backed company that builds predictive, blood-based tests of drug response in cancer. While at Epic, Dr. Prahalad helped advance the company’s functional cell profiling technology platform, develop, launch and obtain Medicare reimbursement for its leading test in metastatic prostate cancer and raise over $128M in venture financing.

Prior to Epic, Dr. Prahalad also held various roles at Life Technologies Corporation, a global leader in reagents and instruments for biomedical research. His final role at Life Technologies was VP, Corporate Strategy which culminated in the strategic sale of Life Technologies to ThermoFisher Scientific (NYSE: TMO) in 2013 for $15.5B – the largest non-pharmaceutical acquisition in the biotechnology space.

Dr. Prahalad received his B.Sc. with Honors from the University of Michigan and Doctorate in Biochemistry & Molecular Pharmacology from Harvard University.

“Iridia's revolutionary Molecular Avatar Technology embeds unalterable identity and customizable information into your products, ensuring authenticity, traceability, and limitless possibilities.”