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March Edition 2022

Cio Bulletin

StreetLight, transportation analysis platform
Prime Appearance – Setting the Standard for Aviation Detailing Excellence with Unrivaled Aircraft Care, Precision Maintenance, and Cutting-Edge Solutions

In the dynamic world of aviation, ensuring the pristine condition of aircraft interiors and exteriors is crucial. Prime Appearance, a distinguished subsidiary of PrimeFlight Aviation Services, excels in delivering superior aircraft cleaning and maintenance solutions. With a legacy spanning over 30 years, Prime Appearance upholds the highest standards in the aviation detailing industry. Utilizing aircraft-approved processes and materials, the company ensures that every service not only meets but exceeds client expectations, maintaining the appearance, performance, and value of every aircraft.

A Network of Expertise Fueling Growth

As part of the PrimeFlight Aviation Services network, Prime Appearance benefits from robust support provided by The Sterling Group and Capitol Meridian Partners. This extensive backing positions Prime Appearance to adapt and grow alongside the aviation industry’s evolving needs. The leadership team, with over 40 years of combined experience, brings hands-on management and a commitment to innovation and excellence in aviation services.

Tailored Interior Programs for Optimal Comfort

The interior cleanliness and comfort of an aircraft are paramount for Prime Appearance. The company offers a range of interior detailing services, customized to meet the unique needs of each client. By using only OEM-approved cleaning products and processes, Prime Appearance guarantees impeccable results:

  • Full-Service Interior Detailing: Comprehensive cleaning of the entire aircraft interior with meticulous attention to detail.
  • Interior Departure Clean: Quick-refresh service ideal for high-turnover flights, ensuring a clean and welcoming interior.
  • Specialty Leather Restoration: Revitalizes leather interiors, restoring their quality and appearance.
  • ClearCabin Antimicrobial Services: Provides a protective barrier against bacteria and viruses, enhancing passenger safety.
  • Carpet Cleaning & Fabric Protection: Advanced technology for cleaning carpets and protecting fabrics to ensure lasting cleanliness.

Prime Appearance's dedication to exceptional service elevates the overall passenger experience.

Precision Exterior Detailing for Superior Results

Maintaining an aircraft’s exterior is as vital as the interior. Prime Appearance offers a comprehensive suite of exterior detailing services designed to enhance and protect the aircraft's appearance:

  • Dry Washing & Wet Washing Services: From partial wipe-downs to full exterior washes, delivering a flawless finish with precision.
  • Brightwork Buff & Polish: Removes minor scratches and oxidation, ensuring the aircraft’s brightwork shines like new.
  • Paint Protection Treatments: Shields the aircraft’s paint from environmental damage while enhancing its shine.
  • Specialty Restoration Services: Employs proprietary processes to restore various exterior components, maintaining optimal condition.

Attention to detail ensures that each aircraft not only performs well but also looks exceptional.

Comprehensive Paint Services for Excellence

Prime Appearance delivers top-notch paint services, ensuring both aesthetic appeal and corrosion resistance:

  • Exterior Paint Touch-ups & Stripping Services: Maintains a flawless exterior from minor touch-ups to complete paint stripping.
  • Marking & Placard Replacements: Replaces worn markings, ensuring compliance with aviation regulations and a polished appearance.
  • Erosion Boot & Tape Installation: Installs protective coatings on critical areas to enhance longevity.

The streamlined painting process minimizes downtime while achieving outstanding results.

Aircraft Cleaning Supplies Tailored for Aviation

Through Aircraft Cleaning Supply, a subsidiary of Prime Appearance, the company offers high-quality cleaning supplies specifically designed for aviation. These products ensure maximum cleaning power while being environmentally friendly, meeting the unique needs of the aviation industry.

PrimeFlight Aviation Services: A Network of Comprehensive Support

As part of the PrimeFlight Aviation Services family, Prime Appearance benefits from an extensive aviation service network. While focusing on general aviation, PrimeFlight provides additional services such as ground support equipment maintenance and facility cleaning, enhancing the overall support for air carriers and airports.

  • GSE Maintenance Services: Comprehensive maintenance and refurbishment for motorized and non-motorized ground support equipment.
  • Facility Maintenance & Passenger Services: Maintains terminals, lounges, and other facilities to a high standard, improving passenger experience.
  • Aircraft Appearance Services: Extends the life of aircraft paint with exterior wash and detailing services, ensuring a professional fleet appearance.

Looking Ahead with Vision and Excellence

Prime Appearance is committed to expanding its presence in the aviation services industry with a focus on excellence, innovation, and customer satisfaction. The company’s dedication goes beyond mere cleaning; it’s about maintaining and enhancing the value of clients’ assets. With decades of experience and a passion for precision, Prime Appearance continues to set new benchmarks in aircraft detailing, ensuring that every flight reflects excellence.

Charlotte Cheatham | Executive Vice President and COO

Charlotte has held roles including SVP of Operations for Signature Flight Support, and SVP of Marketing and Customer Service for Landmark Aviation. She boasts more than 25 years of leadership, operations, integration, marketing, and customer service experience and earned her BS in Business Administration.

"Prime Appearance is not just about cleaning; it’s about elevating every aircraft to its highest potential, maintaining excellence in every detail."

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