Success in business no longer comes from intuition alone. Today, brands must act on real, actionable insights to stay ahead, adapt to rapid change, and meet evolving consumer expectations. Zappi excels in this space, bridging the gap between data and decisive action. By turning complex consumer behavior into meaningful strategies, Zappi empowers organizations to grow confidently while building brands that endure. Its approach transforms uncertainty into clarity, helping companies make smarter decisions faster, with measurable impact.

The Zappi Story: A Vision for Transformation

Rooted in the belief that traditional market research often moves too slowly to inform meaningful decisions, Zappi has challenged the status quo since its inception. Trusted by global giants like PepsiCo, Vodafone, McDonald’s, and Clorox, the company combines human expertise and cutting-edge artificial intelligence to deliver insights that are dynamic, precise, and actionable.

Beyond technology, Zappi champions purpose-driven business. Its B Corp certification, diversity and inclusion initiatives, and carbon-conscious programs demonstrate a commitment to progress that extends far beyond the boardroom. For Zappi, transformation is not just about tools and platforms—it is about creating lasting impact for clients, consumers, employees, and the planet.

With a passionate and diverse global team, Zappi redefines what it means to understand the consumer. By replacing rigid research models with agile, consumer-centric methodologies, the company allows brands to move from insight to execution with unprecedented speed and confidence. Every project is an opportunity to turn information into strategy, helping brands make decisions that are smarter, faster, and more sustainable.

Empowering Brands through Insight

Zappi’s suite of services is designed to address the modern complexities of brand development. From the earliest spark of an idea to the final execution of a campaign or product, Zappi equips brands to innovate and grow with certainty.

Connected Advertising transforms the way brands approach communication. In an age where consumer attention is scarce, Zappi’s AI-powered system provides rapid feedback at every stage of ad creation. Early concepts are tested, storyboards refined, and campaigns validated to ensure resonance and ROI. By integrating predictive models, real-time emotional response tracking, and principles of brand growth, Zappi enables clients to craft advertisements that engage deeply and drive measurable outcomes. Campaigns are no longer guesses—they are strategic, data-informed stories designed to captivate and convert.

Innovation System reimagines product development. Brands can now test concepts, optimize pricing, and refine packaging with continuous, AI-enhanced feedback. By combining cutting-edge tools with predictive partnerships, Zappi predicts commercial potential while allowing brands to iterate quickly. Agile testing ensures decisions are based on real-world data, empowering companies to launch products with confidence. Whether refining early concepts or preparing a market debut, Zappi transforms uncertainty into actionable intelligence.

AI-Powered Ideation accelerates creativity. Leveraging proprietary data and large language models, Zappi generates new product concepts in minutes, giving teams the ability to move from inspiration to execution without delay. This fusion of human expertise and AI ensures innovation is not only faster but smarter, grounded in consumer behavior and market realities.

Agile Research lies at the core of Zappi’s impact. With experience testing over 69,000 ideas, the platform enables brands to identify winners rapidly. From MaxDiff and TURF analyses to heat maps and open-ended feedback, Zappi provides detailed, actionable insights that go beyond simple metrics. Its flexible system allows real-time audience targeting, customized question design, and robust quality checks, ensuring every insight is reliable and every decision is informed.

A Commitment to Purpose and Lasting Impact

Zappi’s influence extends beyond individual campaigns. By democratizing access to insights, it positions research teams as strategic partners within organizations, elevating their role from data collectors to architects of consumer-centric growth. Its commitment to environmental stewardship and inclusion sets a benchmark for responsible business practices. Certifications like the MRS Inclusion Pledge and Verified Carbon Standard demonstrate that Zappi integrates purpose into every aspect of its operations.

By combining technology, expertise, and a values-driven approach, Zappi empowers brands to navigate complexity with confidence. The company’s agile systems ensure every idea, product, and campaign is informed by real-world consumer feedback, maximizing impact while minimizing risk.

For companies seeking to create products and campaigns that resonate deeply and endure, Zappi is the spark that converts vision into victory. With a commitment to progress, sustainability, and inclusivity, Zappi is not just shaping market research—it is shaping the future of business itself, one transformative insight at a time.

The Visionary Leader Upfront

Aaron Kechley is the CEO of Zappi, where he is focused on driving the company's growth strategy, expanding its global presence, and enhancing its platform to deliver transformative consumer insights solutions. At Zappi, Aaron’s leadership supports the company’s vision of building a connected insights ecosystem while empowering brands with data and insights that enable consumer-centricity at scale.

With over 25 years of experience, Aaron has led high-growth technology companies across industries, from start-ups to enterprises exceeding $1B in revenue. Prior to joining Zappi, Aaron was President at Inmar Intelligence, where he launched and scaled their Retail Media platform to over $165M. He also played a pivotal role at DataXu, where he spearheaded the transition from managed-service to self-service in AI-driven media optimization, contributing to the company’s acquisition by Roku in 2019.

Aaron holds an MBA from the MIT Sloan School of Management. When he’s not spearheading hypergrowth for Zappi, Aaron enjoys staying active through hiking and outdoor activities, and spending time with his family. He's also passionate about exploring new technologies and how they intersect with marketing to drive business growth.

“Our world-class consumer insights platform allows you to create brands, ads, products and shopping experiences people love.”