Douyin eliminates more than 200 merchants and 600 influencers, and it is market analysis that will fight counterfeits and increase confidence in e-commerce.

The Douyin E-commerce Safety and Trust Center has initiated a correction campaign following suspicion of irregularities in live streams and stores selling POP MART products in Labubu. Problems involving counterfeits, fake advertising, malicious hype and after-sale complaints were compelling the platform to take prompt corrective steps.

Douyin has removed over 200 non-compliant merchants and over 600 influencers. Besides this, the Douyin Mall has removed affected products to preserve customer confidence.

Analysts observe that such a move underscores the role of market analysis in the protection of online marketplaces. Through data-based market analysis, Douyin has been in a position to identify the fraudulent activities and provide a safer shopping experience to its users.

Industry watchers reckon that the move will mark the beginning of tightening control in the booming e-commerce aspect of China. According to market analysis reports, fake and misleading promotions are still a big problem, and the live-streaming platforms are frequently targeted by the fraudulent sellers.

Douyin's strong action helps make the market analysis more transparent and builds trust among consumers in digital commerce, which ensures that legitimate brands and retailers can grow in the long run.