Button has won the award of Best Mobile Marketing Platform where it demonstrates AI-powered solutions that boost mobile commerce, driving higher conversions in MarTech.

One of the most renowned mobile technology companies, Button, has been awarded the Best Mobile Marketing Platform in the eighth annual MarTech Breakthrough Awards. The award focuses on the role of Button in revenue generation due to the provision of great mobile shopping experiences.

Mike Jaconi, the co-founder and CEO of the company, stressed the need for smooth mobile commerce within a fractured digital space. According to him, this award received by MarTech Breakthrough is in recognition of the hard work by the team committed to the cause of connecting user behavior and brand monetization using mobile devices.

Since mobile commerce continues to drive 60 percent of all global sales, Button has a platform with more than one billion daily users, which facilitates hassle-free translations between content and commerce. Its conversion optimization orchestration products, including Smart Route which smartly routes users to where they are best, optimizes the performance of affinity programs, and delivers 3x to 5x more conversions, are some of its conversion optimization orchestration solutions.

Button is unique in a competitive MarTech context because it streamlines mobile commerce and answers the question of attribution and ROI tracking when the brands are concerned. These features of the platform show the tremendous potential of MarTech solutions to improve customer experiences, optimize engagement and boost revenues.

MarTech Breakthrough consists of awards aimed at recognizing companies and products that can improve marketing, sales, and advertising technology at the global scale. With this win, it becomes clear that Button is at the forefront of mobile marketing innovation and belongs where it is, leading the industry to the future.