Formula 1, the world’s leading motorsport, and LVMH, the world’s leading luxury group, is inching along to a 10 year partnership that incorporates luxury and motorsport, beginning at F1’s 75th birthday in 2025.

Starting from 2025 and coinciding with the 75th Anniversary of the sport, LVMH has formally unveiled a historical 10-year association with Formula 1. This partnership will include several Maisons owned by LVMH, namely Louis Vuitton, Moët Hennessy and TAG Heuer among others.

In a single statement, both parties called it just another “collaborative initiative, combining luxury and sport’s most exhilarating level. Classic car’s racing – is the main area of focus of the developed partnership considering the geography of activities of both LFA and F1 – the cultures of their fans”.

He accentuated the commonalities between the two houses: “The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. Every single element, be it motorsport, fashion, watchmaking or viniculture, is crucial in winning.”

LVMH is a brand that is particularly notorious in luxury fashion and has affiliations with the sport of motoring ever since its inception in the year 1950. Not only does the collaboration promises to extend the reach of the luxurious brand in the realm of motorsports but it also aims at transforming the experience among the followers of both LVMH and Formula one, signifying a new chapter for both of them.