Ralph Lauren improves the way it handles its supply chain by using AI, picking spots globally for sourcing and creating effective pricing plans to face tariffs and uncertain situations.

Ralph Lauren is strengthening its supply chain management to manage the new effects brought by global tariffs and changing buying habits among buyers. Since factories are located in Cambodia, China, India, Italy and Vietnam on five continents, the company can maintain both flexibility and affordability through its supply chain strategy.

Working together with overseas suppliers helps us manage our supply chain by changing the order volume depending on cost and the standards met, Picicci stressed. Ralph Lauren is also joining efforts with its partners to improve operations and control costs due to the tariffs imposed on China.

Well-known companies including Colgate-Palmolive and SharkNinja are also working to move their operations back to the US to reduce costs due to tariffs.

Ralph Lauren is viewing inventory planning with the help of AI and analytics to enhance modern supply chain management. In addition, the company is making clever pricing moves to handle economic difficulties, relying less on giving out discounts.

As a result of these actions, company leaders are still wary. According to Picicci, one ought to be more careful moving forward this year due to challenges from tariffs and weaker confidence among consumers.

By having a reliable and flexible supply chain management process, Ralph Lauren tries to remain strong in an unpredictable global market.