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CIO Bulletin
14 January, 2025
Smart Video Everywhere from AdOmni makes cross channel video advertising seamless, increasing ROI, its reach and its targeting across platforms like, Netflix, YouTube and out of home.
Smart Video Everywhere is a platform that targets video viewing, streaming, and out-of-home exposure for campaign planning and buying. The connection allows viewers to transition from Netflix to Amazon Prime Video and YouTube and back to the physical world in seamless, immersive experiences.
According to AdOmni CEO Jonathan Gudai, Smart Video Everywhere simplifies ad buying across streaming video and out-of-home media outlets, and it will go a long way to re-organizing the video industry. He adds that advertisers can connect across multiple touchpoints with video to merge messages.
Gudai calls the AdOmni offer Smart Video Everywhere, claiming up to 20% higher ROI and 50% greater unduplicated reach. The product itself is a small part of what AdOmni is presenting as part of a broader creative plan for multichannel video campaigns. It is constructed around the use of AI for targeting, creative optimization, and real-time campaign insights.







