CPaaS revenue will grow significantly through joint ventures with AdTech providers to support click-to-chat functionality and improved customer contact abilities according to Juniper Research.

Juniper Research discovered CPaaS revenue will expand by 13% globally into 2026 when it reaches a total value of $34 billion. The report documents CPaaS providers' expansion into full-fledged customer interaction solutions because they now offer better campaign management systems and rich media messaging functions.

AdTech strategies present an important growth catalyst because companies can use advertising partnerships to improve their click-to-chat solutions. Businesses can use this functionality to move users automatically from advertisement content to messaging platforms thus making customer interactions effortless.

The research demonstrates that partnerships based on AdTech technology are vital to making significant progress in reaching external users along with acquiring new customers. AdTech's extensive network capabilities will drive CPaaS platforms toward competition based on their click-to-chat reach so they can improve their platform worth and increase their monetization potential.

Juniper Research requires platforms to support connections with rich communication services (RCS) and OTT applications for their successful implementation. User experience would potentially decline when verification procedures are absent during platform operations.

CPaaS vendors can access new revenue streams through their collaboration with AdTech platforms by using click-to-chat tools to deliver dynamic customer interaction solutions which change the current digital communication landscape.