Home Industry Automobile Dana Reshapes Strategy amid Sh...
Automobile
CIO Bulletin
07 October, 2025
Dana is streamlining its automobile operations, selling off its off-highway division and reducing expenses for vehicles to suit new markets and electrification trends.
Automotive and commercial gearbox manufacturer Dana Incorporated has declared a significant reorganization strategy incorporating the sale of its off-highway operations as well as a reduction of yearly outlays by 2026 by 200 million dollars. Its action coincides with the retirement of the CEO, James Kamsickas and the emergence of Bruce McDonald as chairman and interim CEO.
According to Dana, the divestment would enable the company to concentrate on its core automobile business in the light-duty and commercial sectors with a strong thrust in both the conventional and electrified vehicles. This cost-saving approach by the firm will also target reducing the capital expenditures to align with the changing market conditions of electric vehicles.
Consultants occurring at Bain and Co. claim that automobile suppliers are increasing the pressure caused by market volatility and systemic fixed expenses. The latest steps undertaken by the company by Dana are meant to provide a solid balance sheet and reduce its operations and shareholder value, according to the leadership of Dana.
The relocation is a part of the broader shift in the global automobile industry, where there is pressure to stay that way, consumers' demands are shifting, and there is a shift toward electrification.