The appointment of Carrie Parker as CMO at Medallia targets the development of marketing strategies designed to engage customers and build industry leadership in experience management.

The customer and employee experience leader Medallia has chosen Carrie Parker to become its new Chief Marketing Officer (CMO). Parker arrives at Medallia with substantial experience in data-driven marketing as well as brand transformation to boost the company's market leadership position.

CEO Mark Bishof declared that Parker's expertise will be essential for Medallia's market dominance through innovation and customer success advancement.

Parker took over as Cision CMO to manage worldwide marketing activities and create new demand. Through her career at multiple organizations including Vericast and American Express and Kantar and Cordial she managed strategies for branding and revenue growth and brand positioning.

The Company Vision holds great value to Parker as she declared her dedication to raising Medallia's brand profile while fostering transformative change in customer experience domains.

Within his role as Medallia’s Chief Marketing Officer Parker will implement strategic projects that will boost brand exposure and strengthen customer interactions while maintaining Medallia’s dominant position in experience management.