The fast food brand Subway selected Greg Lyons who recently worked at PepsiCo as their global CMO to oversee marketing operations as part of their worldwide revamp initiative.

The position of global Chief Marketing Officer (CMO) at Subway now belongs to Greg Lyons who previously served at PepsiCo until his appointment on May 19. The announcement emerges during Subway's efforts to enhance worldwide marketing under CEO Carrie Walsh who formerly led the company as its global CMO.

The new CMO for Subway will steer global marketing and insights and digital platforms and culinary innovation and business transformation strategies. He will work with Leo New York to carry out a "guest-centric marketing strategy" after its formation from the Publicis Worldwide and Leo Burnett merger.

Lyons spent time as the CMO of PepsiCo’s U.S. beverages unit which included managing major brands including Mountain Dew and Gatorade. PepsiCo's $2 billion purchase of Poppi took place during a time when brand challenges persisted for its main Pepsi product while he left his position.

This appointment as CMO fits well with Subway's company-wide turnaround strategy that John Chidsey established through menu changes, restaurant refurbishments and franchise opportunities. Lyons joined Subway at a time when Roark Capital bought the company during its phase of business expansion in 2023.

As the new CMO enters this position with deep marketing expertise he will function as Subway's key executive to expand their worldwide market reach and maintain operational adaptations.