Coles Liquor held its Supplier Forum 2025 in recognition of the innovative food and beverages and it recognized the best suppliers, such as Lion, Asahi, and Pernod Ricard.

The MCG hosted the Coles Liquor 2025 Supplier Forum, which was a sporting event to celebrate innovation, collaboration, and growth in the food and beverage sector. The event honored eleven suppliers for their best contributions and Lion won the most in the second year consecutively.

Lion won three awards, including Beer Supplier of the Year for its best-selling XXXX Tropical and Stone and Wood Summer Pilsner, which were supported by high-impact activations like the Heineken F1 Virtual Reality campaign. The company also won the awards for Supply Chain Partner of the Year and E-commerce Partner of the Year.

Claire Lauber, the CEO of Coles Liquor, praised the suppliers for their provision of high-quality food and beverages to customers and acknowledged their role in driving industry sustainability initiatives.

Brown Family Wine Group was also a winner, as it took the accolade of Wine Supplier of the Year, and at the same time, Pernod Ricard won the accolades of Spirits Supplier of the Year and Retail Media Partner of the Year. Campari Group was also named RTD Supplier of the Year, with Asahi Beverages taking Product Launch of the Year for its Hard Rated Lemon Lime Zero Sugar.

The emphasis on the top suppliers supported the idea that Coles Liquor is focused on excellence and innovations in the food and beverage market.