To address Gen Z’s needs, motor insurers are incorporating gamification and AI elements to personalize products and bring more transparency to reward safe driving behaviors and more effective, efficient claims management forms.

Motor insurers are beginning to navigate the generational shifts more than ever especially with the demands of Gen Z clients. Mobile applications and social media platforms have become strategic for insurers because digital technology is changing the industry. A major shift in this process is the addition of elements of gamification. Some insurance companies are rewarding their customers for exhibiting good driving and ecofriendly behaviors such as observing to the appropriate speed limits or gentle acceleration and braking.

In addition to gamification, AI and data analytics are used in personalization of insurance policies and dematerialised claims. Where driving behavior is monitored, risk adjusted premiums and incentives can be offered to customers through telematics.

While insurers upgrade their old systems and apply new technologies, such as AI and gamification, they provide customers with an open and easily navigated experience that appeals to digital-native drivers.