The use of gamification in online casinos has increased activity and incorporated game mechanics from video games to attract younger audiences.

Gamification is gaining momentum and is quickly becoming the pillar of engagement in various fields, with the online casino industry being the first in line. Employing cues borrowed from online video games, online casinos are increasingly employing gamification in order to attract younger players, and esports fans in particular, through such cues as leaderboards, missions, and loyalty reward schemes.'

According to experts, this emerging trend is better than a stunt; it is a well-thought attempt to modernize online gambling. Whether it is by spinning wheels daily to win bonuses or by achieving achievements through play, gamification enhances the immersion that makes players continue to be drawn to it.

The strategy does not just apply in the casinos. Gamification has also found its way to e-commerce websites and language learning applications, where these platforms entice users to complete tasks or reward them with virtual badges that motivate them.

However, gamification is viewed as a possible game changer in the online casino industry as the operators turn their attention to an emerging generation player who has grown up on the interactive video.

As the overall esports market reaches an estimated turnover of 7.46 billion dollars by the year 2030, the connection between esports-type gameplay and online sports betting is bound to grow even more.