Alibaba to Revolutionize Paris 2024 Olympics with Groundbreaking Technology Integration

Cutting-Edge Technology to Transform Spectator Experience and Game Broadcast

As the countdown to the Olympic Games Paris 2024 continues, Worldwide Olympic Partner Alibaba Group is poised to play a pivotal role in creating one of the most innovative Games in history. In an exclusive "Road to Paris" series, Chris Tung, President of Strategic Development at Alibaba Group, shares the company’s ambitious vision for the Olympics, detailing their groundbreaking contributions and future plans.

Alibaba's primary ambition with its Olympic partnership is to usher the Games into the digital era. By leveraging its advanced cloud computing and e-commerce technologies, Alibaba aims to enhance the experience for spectators and fans while boosting the efficiency of the Organising Committees. This innovative approach promises to present the Olympic Games in a completely new and digitalized format.

Among Alibaba’s significant achievements is their collaboration with Olympic Broadcasting Services (OBS) to revolutionize the broadcast of Olympic content using cloud technology. This shift has not only reduced costs and manpower requirements at venues but has also enriched the media landscape with a greater variety and diversity of content. Fans can now enjoy high-quality broadcasts and an expanded array of content in their news feeds shortly after events air. For Paris 2024, cloud-based content distribution will, for the first time, be the primary method of broadcasting.

Alibaba's excitement for Paris 2024 is palpable. The company is set to leverage its cutting-edge cloud technology to support cloud-based broadcasting and introduce multi-camera three-dimensional replay technology. This innovation promises to offer a completely new and thrilling viewing experience for audiences both on TV and online, significantly enhancing the spectator experience.