PwC Expands Management Consulting Partnership With MSG

PwC enhances its consulting operation with the management by having a high-profile association with the MSG Family of Companies.

The MSG Family of Companies has declared an increased output in the collaboration with PwC and designated the company under the title of the Official Business Consulting Partner of Madison Square Garden, the New York Knicks, or the New York Rangers. The relocation will make PwC more visible, besides strengthening its place in management consulting within sports and entertainment ecosystems.

Under the deal, PwC will be promoted in prime assets under the management of Madison Square Garden, MSG Sports and Sphere Entertainment. The brand integrations shall be visible on the Sphere Exosphere of Las Vegas, within Madison Square Garden during Knicks and Rangers games, and on the MSG Networks broadcasts.

Starting in 2026, PwC is also an inaugural presenting partner of the Knicks' season-long program, the Season of Giving, to identify its management consulting brand with community-based initiatives during the holiday period.

The theme of the commonalities in innovation and providing premium fan experiences was stressed by the MSG executives, whereas the theme of the origin of the partnership in trust and collaborative relationships was mentioned by PwC. The company identified that the partnership has been a sign of more brand strategy, fan management, and massive experience platforms in the management consulting world.

Besides the in-venue activations, PwC will also be present in the digital, broadcast, and social content and in the popular spots around The Garden and Moynihan Train Hall. The collaboration highlights the use of the cultural platforms by the management consulting firms to enlarge their reach and strengthen their credibility among enterprise clients.