Discover Lake County is a winner of the Bronze Flagler Award in the category of creative PR campaign and it focuses on innovation, promotion of tourism and communication with travel writers and influencers.

Discover Lake County has received the first Bronze Flagler Award in the category of Creativity in Public Relations with its creative campaign Tune Out to Tune In. The award was given at the 2025 Florida Governor’s Conference on Tourism in Orlando on August 27.

Through the creative mailer box, the campaign was developed in collaboration with Madden Media and it motivates travel writers and influencers to explore the natural beauty and leisure of Lake County. The acknowledgment highlights the increased attention of the county to the promotion of tourism and PR approaches that can involve the audiences in a unique manner.

Ryan Ritchie, the Director of Discover Lake County, is proud of the accomplishment and cited it as a testimony to the effort of the team and the strength of strategic partnerships in public relations.

The Flagler Awards, the most prestigious in tourism marketing throughout Florida, honor the top tourism marketing campaigns that are creative and impactful. This win solidifies the reputation of Discover Lake County as a destination dedicated to creative PR and tourism development.