Burberry Q3 Retail Sales Show Recovery

Burberry Group plc has been recording sequential retail progress because China and Asia Pacific are fueling festive-quarter growth.

The British luxury fashion brand Burberry Group plc announced that it experienced successive growth in retail performance in the third quarter of fiscal 2026, and similar store sales increased by 3 percent in the year-on-year analysis. The retail revenue is £665 million, which indicates stable development even with the fluctuating demand in the world.

The firm reported that retail expansion was spearheaded by China, where similar sales increased by 6 percent, two times more than in the prior quarter, upon the strength of increased local consumption. Asia Pacific has recorded a 5 percent growth supported by a rebound in South Korea and the Americas have been able to register a growth of 2 percent. Europe, the Middle East, India and Africa recorded stagnant performance through retail, with local demand countering reduced tourist spending.

Burberry has placed emphasis on the quality of retail revenue, and this quality is backed by the reduced markdown time and high demand in core categories. The spring 2026 collections received a positive reception, leading to double-digit growth in outerwear and scarves, as well as growth in handbags and ready-to-wear. The group also recorded growth of over 10 percent among the Gen Z shoppers in China and Asia Pacific.

According to chief executive Joshua Schulman, the Burberry Forward strategy of the company is enhancing the retail momentum by immersing brand campaigns and better experiences in stores. In the future, Burberry anticipates that adjusted operating profit during FY26 will be in line with market expectations because it aims to increase retail productivity and provide sustainable long-term value.