Nutanix enlivens the enterprise appeal through high-end storage technology and security and lures away former VMware users as a result of Broadcom-fueled market transformations.

Nutanix is becoming popular with enterprise data center users who are frustrated with Broadcom’s acquisition of VMware especially those that are after more stable storage technology. Gathering at the Nutanix Next 2025, the firm announced major updates to its platform that focus on privacy, security and enhanced storage.

With the many IT buyers citing this rising licensing cost as well as not knowing what to expect from vendors, Nutanix focus on consistent performance and predictable price is resonating. In addition to air-gapped recovery options, and enhanced snapshot technology, new updates to Nutanix Unified Storage chase it to improve the attractiveness of this storage technology alternative.

CEO Rajiv Ramaswami disclosed plans to support third party storage  without custom engineering emulating VMware’s Virtual Volumes approach. Nutanix wants to make integration easy and compatibility across large vendors like Dell and Pure Storage.

Customers from Asia through Australia are already switching to platforms. MSIG Asia and Golding Contractors have both blamed Broadcom disruptions for migrating fully to Nutanix. Its stable performance and its cloud-adjacent architecture were also appreciated by users.

Strength of its infrastructure is now backed up by improved storage technologies and enterprise-driven improvements which makes Nutanix valuable competitor in the unfolding virtualization scenario.