Ampersand Launches Political Streaming AdTech Platform

Ampersand presents a new AdTech platform that offers guaranteed and volume-based political advertising on streaming platforms.

Ampersand, a US-based AdTech company, has introduced TrueStream Political, a new platform that will assist political advertisers in feeling less intimidated by the fragmented streaming and connected TV (CTV) environment. The platform provides high streaming inventory and voter data among Comcast, Charter, and Cox households.

With the move in political ad spending moving away from linear television and into the realm of CTV, advertisers have been confronting fragmentation, measurement difficulties and cost escalations. Ampersand claimed that its recent AdTech product is going to solve these problems by offering fraud-free, multiscreen inventory and verifiable, authenticated household-level intelligence of the audience.

TrueStream Political will seek to remove the complexity between scale and certainty, which has been a historic concern to campaigns with limited budgets and schedules. The company argues that the platform provides verified reach of voters, high match fidelity and premium streaming environments, which will enable campaigns to have a better understanding of the situations in which ads are run and the budget performance.

According to industry statistics quoted by Cross Screen Media and AdImpact, the CTV political advertisement spending rate is estimated to be as high as $2.9 billion by the 2026 midterm period, which gives a strong indication of the necessity of the development of sophisticated AdTech solutions. Although linear TV is still center stage, streaming is also gaining ground in terms of share as viewers disperse through various applications and devices.

By launching TrueStream Political, Ampersand places itself as the focal point of innovation in political AdTech by providing solutions that merge transparency, accuracy, and the ability to scale in political campaign methods.