COMMB introduces an AdTech tool for Out-of-Home campaigns, providing accurate information on reach, frequency and audiences throughout Canada.

COMMB’s upgrade to the platform ROADMAP now includes an enhanced Reach & Frequency (R/F) tool. Now, advertisers and agencies can easily monitor performance at each billboard, helping them plan campaigns using data and precision.

After five years of growth and a $4 million investment, the R/F tool offers a brand new way to measure TV audiences in Canada. According to Adam Butterworth, Interim President of COMMB, this tool matches worldwide standards for OOH measurement which supports its integration into all media budget planning.

Michele Erskine pointed out that the tool will help ensure that OOH advertising follows top standards by highlighting the audience. With this AdTech solution, COMMB is at the head of current campaign measurement, helping advertisers connect how OOH works with digital and other media statistics.

By the end of 2025 and into 2026, COMMB expects to update ROADMAP with better audience tools and systems for measuring media in certain places. To highlight all that the platform can do, COMMB will hold a national ROADSHOW in June 2025, including industry experts from coast to coast in Canada.

COMMB demonstrates once again that it is a leader in AdTech by introducing a new approach to measuring and optimizing OOH advertising using digital methods.