Mobilink Bank Wins GLOMO Award for ‘Invisible Heirs’ Campaign on Women’s Financial Empowerment

Mobilink Bank earned the GLOMO Award for Invisible Heirs which enables female Pakistani citizens to exercise their birthright inheritance claims.

Mobilink Bank achieved history in Pakistan by becoming the victor of the 'CMO Marketing Campaign' Award at GSMA Global Mobile (GLOMO) Awards 2025 during Mobile World Congress 2025. The bank received this distinguished award for launching The Invisible Heirs which addresses women's inheritance rights in matters of gender financial inequality.

Mobilink Bank installed an inheritance calculator within its Dost consumer app to assist women in calculating their legal inheritance share through The Invisible Heirs campaign. The video showcased how women face social as well as emotional challenges to secure their rightful inheritance while triggering a national dialogue and motivating action across Pakistan.

The campaign received appreciation from Aamir Ibrahim because it implemented innovative strategies to create meaningful societal transformations. Speaking about the recognition Aamir Ibrahim explained that the honorary trophy supports the bank's purpose to build digital solutions that elevate communities and promote equality.

Mobilink Bank’s CMO Haaris Mahmood Chaudhry praised the campaign for its contribution to challenges faced by women in gaining financial independence by stressing the bank's dedication to transforming Pakistani gender equality views. Mobilink Bank’s recent victory serves as a confirmation of their focus on technological solutions that enhance financial access specifically for women.