New CXO to drive user-focused innovation for retirement plan provider

401GO, a leading tech-driven 401(k) retirement plan provider, has appointed Cheryl Morrison Deutsch as its new Chief Experience Officer (CXO). Based in Sandy, Utah, the company is poised for growth, and Morrison Deutsch will spearhead a mission-driven strategy to align its innovative products with the needs of its diverse users and partners. With decades of experience in technology, healthcare, and financial services, she brings a wealth of expertise to the role.

Morrison Deutsch, a former small business owner, understands the unique challenges faced by smaller enterprises, a key market for 401GO’s retirement solutions. “My goal is to help 401GO grow while keeping our users’ needs first,” she said. “This isn’t just about advancing technology—it’s about evolving the entire organization to better serve our clients.”

Her appointment comes at a critical time as 401GO enjoys steady growth, fueled by its user-loved products and top-notch customer service. CEO Dan Beck emphasized, “Cheryl will ensure our products evolve creatively while staying true to our mission of helping people achieve financial independence.”

Morrison Deutsch, who holds a MEd from the University of South Carolina, previously led HealthFleet as CEO and founded TriadHLTH Corp. Living in Boston with her husband and three children, she’s thrilled about 401GO’s future. “The possibilities are endless. With clear direction and strong execution, we’ll build brighter financial futures together,” she said.