MrBeast Steps Into Fintech as Beast Industries Acquires Youth Banking Platform Step

Creator-powered company moves beyond content to bring simple money tools to millions of young users

Beast Industries, the business empire built by YouTube creator MrBeast, has taken a major step beyond digital entertainment with the acquisition of Step, a fast-growing fintech platform designed for teens and young adults. The move marks Beast Industries’ most significant entry yet into financial services, with a clear focus on financial education and healthy money habits.

Step is best known for making banking easy to understand for younger users. Its app helps people learn how to save, spend responsibly, build credit, and plan ahead, skills often missing from traditional education. Before the deal, Step had already attracted more than seven million users, showing strong demand for simple, youth-friendly financial tools.

For Beast Industries, the acquisition is both strategic and personal. Founder Jimmy Donaldson, widely known as MrBeast, has openly shared that he grew up without learning the basics of money management. The goal now is to change that experience for the next generation by using the company’s massive online reach to make finance less confusing and more approachable.

“Financial health is a critical part of overall wellbeing, yet so many people don’t have the tools or knowledge they need,” said Jeff Housenbold, CEO of Beast Industries. He added that the partnership is about meeting young people where they already are and helping them build better financial habits through technology.

Step will continue to offer banking services powered by Evolve Bank & Trust, with deposits insured up to $1 million. With Step’s fintech expertise and Beast Industries’ creator influence, the deal highlights a growing trend: digital creators expanding into fintech to drive real-world, long-term impact.